We recently asked here whether the Sharp-Schrieber debate is still relevant in 2024. Today we look at the impact of AI on it. Our thesis: The Sharp-Schrieber debate, once a heated clash of marketing philosophies, is now cooling in the age of AI-driven martech. This technology is driving a convergence of approaches, centered on a more holistic understanding of …
May 21, 2024
Sharp vs. Schrieber: Is This Marketing Feud Still Relevant?
It was the ultimate showdown: Sharp vs. Schrieber. Two camps on keys to marketing-led growth, each armed with data, vying for brand-building supremacy. But here’s the thing … the world’s changing. We at Davies Meyer have taken a closer look and want to share our thoughts with you. Professor Byron Sharp’s Ehrenberg-Bass model hammered home …
March 7, 2024
New Opportunities for Unique Storytelling in the Era of Post-Purpose Branding
For a long time purpose branding was paramount in brand strategies. Now it might be time to go “post-purpose” and seize exciting new branding opportunities.
June 8, 2022
The end of Universal Analytics: How to successfully switch to Google Analytics 4
No time to lose: Our head of digital strategy presents 4 key steps to successfully switch from Universal Analytics to Google Analytics 4.
June 8, 2022
How Google MUM is slowly revolutionizing search engine optimization (again)
In this post we explain the Google MUM search model to you and show you how to future-proof your search engine optimization strategy!
June 19, 2020
Webshop with Marketing and Reporting Services
We expand the webshop we build for you or your existing e-commerce infrastructure with a tailor-made end-to-end solution to include powerful marketing and reporting services. With these, you can safely guide users through the conversion funnel and turn them into customers.