We recently asked here whether the Sharp-Schrieber debate is still relevant in 2024. Today we look at the impact of AI on it. Our thesis: The Sharp-Schrieber debate, once a heated clash of marketing philosophies, is now cooling in the age of AI-driven martech. This technology is driving a convergence of approaches, centered on a more holistic understanding of …
May 21, 2024
Sharp vs. Schrieber: Is This Marketing Feud Still Relevant?
It was the ultimate showdown: Sharp vs. Schrieber. Two camps on keys to marketing-led growth, each armed with data, vying for brand-building supremacy. But here’s the thing … the world’s changing. We at Davies Meyer have taken a closer look and want to share our thoughts with you. Professor Byron Sharp’s Ehrenberg-Bass model hammered home …