We recently asked here whether the Sharp-Schrieber debate is still relevant in 2024. Today we look at the impact of AI on it. Our thesis: The Sharp-Schrieber debate, once a heated clash of marketing philosophies, is now cooling in the age of AI-driven martech. This technology is driving a convergence of approaches, centered on a more holistic understanding of …
May 21, 2024
Sharp vs. Schrieber: Is This Marketing Feud Still Relevant?
It was the ultimate showdown: Sharp vs. Schrieber. Two camps on keys to marketing-led growth, each armed with data, vying for brand-building supremacy. But here’s the thing … the world’s changing. We at Davies Meyer have taken a closer look and want to share our thoughts with you. Professor Byron Sharp’s Ehrenberg-Bass model hammered home …
July 20, 2022
A puzzling concept: Explaining the metaverse and why we should be excited for it
Are you wondering if the Metaverse is worth your attention – or maybe even just what it is? Davies Meyer has all the answers for you. We help you evaluate the position of the metaverse in the technology landscape, understand what it’s all about and what the big players are trying to do right now.