HENKEL PERWOLL INFLUENCER CHALLENGE
PERWOLL INFLUENCER CHALLENGE
Perwoll’s portfolio of liquid laundry detergents offers something special for every wardrobe and lifestyle. That was the main idea behind the Perwoll Influencer Challenge. We asked different fashion and lifestyle influencers to select one of Perwoll’s detergents and post pictures of their favourite Perwoll-treated garments in different social media channels.
We asked end consumers to become a member of one of the influencer teams and also test the selected detergent variety. Each influencer team had its own hashtag, e.g. #teamschwarz, #teamwolle, #teamsport etc. All images were uploaded to different social media channels and displayed on a ‘social wall’ on the campaign website. Finally, a winner was selected from all contributions.