News May 22, 2024 How AI is cooling the Sharp-Schrieber Marketing Framework Debate

We recently asked here whether the Sharp-Schrieber debate is still relevant in 2024. Today we look at the impact of AI on it. Our thesis: The Sharp-Schrieber debate, once a heated clash of marketing philosophies, is now cooling in the age of AI-driven martech. This technology is driving a convergence of approaches, centered on a more holistic understanding of …

News May 21, 2024 Sharp vs. Schrieber: Is This Marketing Feud Still Relevant?

It was the ultimate showdown: Sharp vs. Schrieber. Two camps on keys to marketing-led growth, each armed with data, vying for brand-building supremacy. But here’s the thing … the world’s changing. We at Davies Meyer have taken a closer look and want to share our thoughts with you. Professor Byron Sharp’s Ehrenberg-Bass model hammered home …

News April 15, 2024 Dive Deep into Hyper-Personalization at OMR 2024!

Ready to unlock the secrets of hyper-personalized marketing? Join us for our exclusive Masterclass at OMR Festival 2024 (https://omr.com/de/events/omr24/): “From Mass to Me Marketing: The Future of Brand Experience.” Date: May 7th, 4:30 PM to 6:00 PM Location: OMR Festival, Hamburg, Track 17, B4 Why Attend? Learn from the Best: Get insights from industry leaders …

Social Media March 22, 2024 TRUST MESSAGING – How WhatsApp and NFTs help brands build trust.

In times of content inflation two approaches to nurture communities have emerged that look very promising: Direct Trust Messaging and Tokenizing Gratitude. Let’s take a closer look at these two digital trends!

Social Media News March 7, 2024 New Opportunities for Unique Storytelling in the Era of Post-Purpose Branding

For a long time purpose branding was paramount in brand strategies. Now it might be time to go “post-purpose” and seize exciting new branding opportunities.

Uncategorized August 1, 2023 Social Media News Summer 2023

This week’s social media news is your compass to the latest trends. From META’s Threads app emerging as a Twitter rival to Snapchat’s successful Snapchat+ service and Instagram’s enhanced tools, we explore the forefront of platforms. Notably, a new AI task force marks a pivotal shift. Guided by these advancements, we distill the best practices …

Uncategorized June 19, 2023 Social Media News June 2023

Hello Social Media Marketers! Spring is coming and we hope all your content crops on LinkedIn, Instagram, TiktTok and Co. are growing well. Here are some tips to make them blossom that much more!

News May 4, 2023 MEET US AT OMR FESTIVAL

Big news: Davies Meyer will be at this year’s OMR Festival! We’re excited to meet you in person, show you our latest AI solution, and introduce you to our team member Ai.den, among other things.

Social Media News May 3, 2023 Social Media News May 2023

Hello Social Media Marketers! Spring is coming and we hope all your content crops on LinkedIn, Instagram, TiktTok and Co. are growing well. Here are some tips to make them blossom that much more!

Social Media News March 7, 2023 Social Media News March 2023

Hello Social Media Marketers! Spring is coming and we hope all your content crops on LinkedIn, Instagram, TiktTok and Co. are growing well. Here are some tips to make them blossom that much more!

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